7 Powerful Ways to Convert Website Traffic Into Leads
More traffic to a website does not always mean more revenue unless the revenue model is purely based on display advertising. The display advertising model brings rock bottom revenue per visitor compared to all or any the opposite revenue models and there are some studies that suggest that only 27% of the internet visitors actually find yourself watching a display ad.
One of the simplest ways to monetize internet web traffic is to convert them into leads then promote a product or service to them via email marketing or a follow-up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is not any longer effective because people are becoming better at tuning out of interruption.
The best thanks to attracting traffic to an internet site are via content marketing. Content marketing is best done through blogging, social media, and email marketing. However, during this post, we’ll not be covering the way to attract traffic but rather we’ll mention the way to convert those traffic into leads.
All the tips below are based on my personal experience working on blogs that run on the WordPress platform. If your blog or content channel isn’t supported by WordPress, you’ll still find the following pointers useful.
1. Landing pages
Landing pages are one of the foremost effective ways to convert a visitor into a lead. While the aim of the many content pages on websites is to supply information; landing pages are designed for collecting contact information. Very effective landing pages combined with targeted traffic can provide a conversion ratio of as high as 50-60% and in some rare cases even quite that.
Putting up several landing pages inside your blog or main content website increases the probabilities of more people coming to those landing pages via search engines, referral, and direct traffic and hence it increases the probabilities of lead collection. You can also have different banners in your blog which link to one of your own landing pages. Another effective method of bringing traffic to such landing pages is via YouTube content marketing which can be explained intimately in another article.
Different landing pages are attractive to different people or groups and hence one should never believe just one landing page. And it’s often an honest idea to send traffic to the landing page via a blog then measure which landing page performs better. HubSpot.com, a leader in Inbound marketing software and methodology recommends that a business should have as many as 40-50 landing pages with different offers.
You can design a landing page on your own or you can use some plugins and themes that are available in the market which makes the creation of landing pages very easy. Optimize Press is one such WordPress theme that can help you create landing pages easily.
2. Notification bars
Notification bars are the full-wide banners on the top of the websites. Internet users are “trained” to concentrate on the notification bars because the browsers usually display warning messages sort of a missing plugin or a blocked popup within the notification bar. Such bars stay on the top of everything and many such bars can be configured to stick to the top even when people scroll down the website. It is a very good attention grabber.
One can put an email from within the notification bar itself or there is often a link to at least one of the landing pages from the notification bar. The following image from ProBlogger.net shows an email opt-in form on the notification bar.
HelloBar.com is a good solution for notification bars. They have different plans based on how many clicks you will receive and they also offer split testing options where you can track the performance of different words and call-to-action links. However, HelloBar.com is a bit pricey and if you want a free solution you can go for the WordPress plugin called Notification Bar. The options in it are limited and work only for WordPress. If you search around, there are many free and paid alternatives to put up a notification bar on your website.
3. Unblockable popup forms
Unblockable popups which you may have seen on many websites and blogs are one of the best ways to convert web traffic into leads. Anywhere around 2% to 10% of your daily blog traffic is likely to convert into leads based on the effectiveness of your offer.
For WordPress, there is a plugin called Popup Domination which can create aesthetically pleasing popup forms on your website. The plugin may be a premium plugin and it also offers split testing and tracking options. The above image shows a popup domination form in action.
4. Opt-in forms in sidebars and below post
The sidebar of any blog and therefore the area below the posts are great locations for opt-in forms. People concentrate to the sidebars once they aren’t curious about the content and there’s a high chance that they’re going to opt-in for a relevant offer. Also when people finish reading blog posts, they typically don’t know what to try to to . If you have nothing to capture their attention they will just leave.
The above image shows an example of an opt-in form that can be placed below blog posts. You can create your own opt-in forms or you can use WordPress plugins like OptinSkin where you can create beautiful forms for blog posts and sidebars. Plugins like OptinSkin even have click tracking and split testing built it so it becomes very easy for you to optimize the opt-in form.
5. Welcome redirects
It is possible to redirect the first-time visitors of your blog to a landing page where they are asked to opt-in in return for something valuable such as a free e-book or a newsletter. Such plugins will only redirect new visitors and returning visitors will only see your home page. The following image shows how Mixergy.com has made use of the welcome redirect to convert first-time visitors into leads.
Though this is often a really good option for capturing tons of leads during a short period of your time, it’s not the foremost recommended method. It affects the user experience on various levels. For example, a returning visitor might not visit the website from an equivalent device or location and hence he could also be treated as a replacement visitor and redirected to the landing page. Another problem with such plugins is that they are doing not work when some caching system is turned on. Turning off the caching system will hamper the website load speed and also consume more server resources.
Such welcome redirects are often used for a brief period of your time to urge a lift in leads then it are often turned off.
6. Opt-in forms inside videos
With the popularity of web videos, a new breed of opt-in forms has become popular with digital marketers. They are opt-in forms inside videos. The following screenshot shows a video with an opt-in form that pops up during the video and lets the internet user continue watching the video after an opt-in. You can also make it mandatory to opt-in by disabling the skip this step option. The form can be configured to appear at the beginning of the end of the video.
7. Header forms
You can place an opt-in box up the header area – the foremost valuable piece of land on any website. Studio Press features a theme called Generate which features a header opt-in form built into it. You can also develop a custom theme if you’ve got the resources and also split test it to enhance its conversions. I have looked around and there is no WordPress plugin that can make header opt-in boxes, yet. But maybe someone reading this post will get the thought and develop something which can help guys such as you and me!