Optimizing Social Media Shopping in 2021
Normally people spend a lot of time on social media, but during 2020 the time of usage is drastically increased. According to Whatagraph
In 2018, the average time spent on social media in a day was 142 minutes which suddenly rose to approximately two and a half hours in 2019, followed by 3 hours in 2020. This to expected to increase more than 3 billion people will use social media in 2021.
In 2021 businesses have more chance to increase sales if the products are available on social media platforms. Brands need their products to be where the users are. Social media platforms are really helping marketers to promote their products and make them more accessible to people. They are including many features that make it easy for brands to upload and showcase their products and for customers to purchase items without even leaving the app. This a trend that will keep on growing during 2021 and also in upcoming years.
New features make it possible to showcase products by live streaming which is easy for customers to purchase directly and for businesses to connect and keep track of their loyalty programs on the app.